SizeSutra

Led go-to-market and media outreach strategy for SizeSutra, building a targeted retail-technology press and editor network from the ground up and securing coverage across leading industry titles.

The Challenge

SizeSutra’s sizing-intelligence platform needed visibility in a crowded retail-technology press landscape, without an existing relationship with the editors and outlets that retail buyers actually read.

The Approach

We built a retail-technology media list from scratch, prioritized around the specific editors and outlets whose coverage retail buyers trust, and paired outreach with a pilot-program narrative worth covering.

The Result

Coverage across leading retail-technology titles, and a repeatable outreach process the team could run again for the next milestone.

Figures above are illustrative pending verified results from SizeSutra — get in touch if you’d like the confirmed numbers.